ShoeDog Consulting

Steve Purdum brings more than four decades of experience in the clothing and footwear industry, beginning with eight years in the clothing business before joining Brown’s Shoe Fit Co. in 1990 and completing its management training program. Over the next several decades, he built a reputation for elevating stores through strong merchandising, customer-focused leadership, and a deep understanding of independent retail.

During his 16 years in Norfolk, Nebraska, Steve transformed the local Brown’s Shoe Fit location from 74th in company ranking into a top‑15 performer. He later brought that same energy to Hutchinson, Kansas, continuing to grow the store into one of the company’s most successful locations until his retirement in 2026. His stores became known across their trade areas for exceptional customer service and standout fashion appeal.

Today, as the founder of Shoedog Consulting, Steve works directly with independent retailers to help them merchandise smarter, plan inventory effectively, and design store layouts that truly sell. His philosophy is rooted in hands‑on retail leadership — the belief that the most important decisions happen on the sales floor. His consulting partnerships often include seasonal in‑store visits, monthly strategic conversations, and ongoing support throughout the year.

Based in Hutchinson, Kansas, Steve focuses  especially on supporting next‑generation store owners who want to grow with guidance from someone who has spent a career walking the floor, serving customers, and building sustainable retail businesses.